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Kathryn U.

Marketing & Advertising

AT

The University of Dayton

2014

LOOKING FOR

ABOUT ME

I'm a senior marketing and entrepreneurship student at The University of Dayton. I will be graduating in May and I'm looking for a job or internship that allows me to use my marketing knowledge and passion for helping others.

WORK & INTERNSHIP HISTORY

Social Media Intern
The George Lucas Educational Foundation | May 2013 - Present

•Monitors Edutopia’s presence on Facebook, Twitter, Pinterest, Youtube, Instagram, and Google+ and provides support based on daily findings.
•Facebook Engagement Project: utilized Facebook and Google analytics to determine the correlation between posts that drive engagement vs. traffic to the Edutopia.com website
• Edutopia-sponsored event at ISTE conference: crafted strategy and content for promoting attendance and awareness of the event on Facebook, Twitter, and Google+
•Department lead for creating content and interacting with followers on Instagram
•Creates new Pinterest boards of Edutopia content and endorsed content based on the theme of the week

Digital Marketing Intern
Blackhawk Consulting Group | December 2012 - April 2013

•Edits current website content and develops future content
•Researched and consulted on creating an ezine
•Advises on social media for brand awareness ie.Twitter, LinkedIn, Facebook
•10 hours of training on SBI Website Development

Marketing and Events Intern
Roesch Library at the University of Dayton | October 2011 - April 2013

•Post and analyze daily social media for the library including developing Roesch’s presence on Pinterest and Instagram
•Films and edits promotional videos for library events
•Authored a marketing brochure targeted at undergraduate students to encourage the use of the library and its resources
•Identify target audiences for upcoming events and schedules the events on local event calendars
•Serve on the library’s Marketing and Outreach Team monthly
•Created Instagram and Pinterest profiles for the library to better interact with students and other influences in the industry

COURSEWORK

OTHER

Organizations and Groups

Epsilon Nu Tau Entrepreneurship Fraternity